Creativity, Inc.

This is one of the books that has been on my "to-read" list for a while now and I finally got around to reading it. It was another really good non-fiction book.

Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration
by Ed Catmull

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Ed Catmull is the president of Pixar Animation and Disney Animation and in this book, he discusses the experiences he has had with Pixar and the processes that allow for creativity and inspiration.

The book is divided into four parts that address different periods of creating a successful company:
Part I: Getting Started
Part II: Protecting the New
Part II: Building and Sustaining
Part IV: Testing What We Know

Although this book is overall a good read, it would come in handy for anyone looking to start a business or expand their creativity. Catmull delves into many stories about the creativity process in relation to the movies that Pixar has created over the years. How did Pixar go from selling computer hardware to creating the first ever computer-animated movie that inspired millions? The advice he gives includes:

"Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better."
"It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them."

I highly recommend anyone looking to read a book about Pixar, creativity in business, or successful companies. It's a hilarious and interesting read that anyone could get into!


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